Nectar Climbing approached Razor with its groundbreaking idea for a rotating climbing wall, reflecting its commitment to innovation in the climbing industry.

Our collaboration with this forward-thinking US-based company showcases Razor's proficiency in software and hardware integration and our capability to design high-end mobile applications that redefine boundaries in outdoor and climbing experiences.

Nectar Climbing had developed the world's first rotating climbing wall that allows climbers to set climbs and boulders and see them visually appear on the real-life board.

The challenge was to:

1. Develop a mobile application to seamlessly integrate with the rotating climbing wall and enhance the climbing experience for users.

2. Design a high-end user experience (UX) that reflects the innovative nature of the climbing wall and appeals to climbing enthusiasts.

3. Provide digital strategy and co-design expertise to design user journeys, wireframes, and high-end designs tailored to the unique needs of the climbing community.

In collaboration with Nectar Climbing, Razor embarked on a comprehensive digital strategy and co-design process to develop the mobile application for the rotating climbing wall. Our team leveraged their expertise in software and hardware integration to create a seamless and immersive climbing experience.

The application offers:

1. Real-Time Route Setting: A feature that allows climbers to set climbs and boulders on their mobile devices and see them visually appear on the rotating climbing wall in real-time.

2. High-End User Experience (UX): A meticulously designed interface that reflects the innovative nature of the climbing wall and provides users with an intuitive and engaging climbing experience.

3. Customised User Journeys and Wireframes: A co-designed digital strategy that resulted in tailored user journeys, wireframes, and high-end designs that cater to the unique needs and preferences of climbing enthusiasts.