Razor Insights

Starting Small: A Guide To Digital Transformation For SMEs

Written by Jamie Hinton
Published on
Ready or not, digital transformation is here. But with it comes the ease of getting hung up on the complexities surrounding it from intricate code to software engineering and skillsets you feel you don’t have the budget for.

Ready or not, digital transformation is here.

But with it comes the ease of getting hung up on the complexities surrounding it from intricate code to software engineering and skillsets you feel you don’t have the budget for.

You are starting to see that businesses that are able to embrace it quickly are able to breathe new life into processes, products and customers alike, while those that don’t find themselves one step behind the competition.

Is it just that you’re change-hesitant, or that you simply don’t know how to prioritise digital transformation with a limited budget?

With the right approach and the right technologies, your business can enter into a phase of digital transformation at your own pace, without blowing your budget, but it doesn’t happen overnight.

You need to start small.

Focus on taking small, incremental steps when it comes to accessing the tangible opportunities digital transformation can create. Think clearly about the kind of data and knowledge that would be of most value - this is where our Discovery process can help. It’s essentially a framework that enables us to select the most effective tools and techniques for each Discovery that we conduct, during which we immerse our experts with you, your colleagues and your customers. We ask why, and why not. We challenge ideas: both yours and ours. And we won’t assume anything is right or wrong, we’ll uncover the information that gives us all the answers.

We help you think clearly about the kind of data and performance knowledge that would be of most value and work with you to specify the digital solutions that would be best suited to your needs.

There’s a real danger of over-complication when it comes to digital transformation, which often results in a disconnect between objectives and reality. However, a well-defined focus is required to drive the best value and will help you establish a roadmap for digital transformation at the right pace for your business, and will help you get to grips with digital transformation in order to implement its advantages.

While you’re here, you may also want to take a look at our whitepaper entitled What every CEO needs to know about digital transformation. It explores digital transformation and its benefits in more depth. Download the whitepaper now, or contact us to find out more.