Ticket Tannoy, a London based ticketing platform, became a victim of their own success when user demand exceeded the capacity of the application and the infrastructure it was sitting on.
The platform targeted Azure, Microsoft’s cloud platform, but still struggled to cope with the avalanche of traffic that they experienced during the large scale ticket sales.
Being able to cope with big name events without falling over or making customers queue is vital for any ticketing platform wanting to gain the trust of both end customers and the event promoters.
Getting this right unlocks the next stage of growth for Ticket Tannoy.