How the ticketing platform, Ticket Tannoy, unlocked online growth

Ticket Tannoy, a London based ticketing platform, became a victim of their own success when user demand exceeded the capacity of the application and the infrastructure it was sitting on.

The platform targeted Azure, Microsoft’s cloud platform, but still struggled to cope with the avalanche of traffic that they experienced during the large scale ticket sales.

Razor were engaged to support the platform on a day to day basis, whilst also working behind the scenes to make changes to the application and infrastructure that would allow it to scale.

To ensure that we were tackling the right problems, we started out by conducting a technical discovery on the existing software and infrastructure. This involved performing complex load and capacity testing on replicas of the production environment to simulate the unique load patterns experienced during sales for major events. The application and infrastructure were profiled during the load testing to create a benchmark and to identify the areas that needed attention.

“Quite simply put, increasing the capacity of our platform has been a game-changing event. There was no disruption to our business during the process and reducing our hosting costs so significantly was an added bonus!”

Charlotte Dunckley – Head of Business Development

As a result of our work, Ticket Tannoy are now in a position to pursue partnerships with some of the biggest event promoters, confident in the knowledge that they now have a platform that can offer a truly class-leading experience to promoters and end customers alike.