How the ticketing platform, Ticket Tannoy, unlocked online growth

Ticket Tannoy, a London based ticketing platform, became a victim of their own success when user demand exceeded the capacity of the application and the infrastructure it was sitting on.

Ticket Tannoy, a London based ticketing platform, became a victim of their own success when user demand exceeded the capacity of the application and the infrastructure it was sitting on.

The platform targeted Azure, Microsoft’s cloud platform, but still struggled to cope with the avalanche of traffic that they experienced during the large scale ticket sales.

Being able to cope with big name events without falling over or making customers queue is vital for any ticketing platform wanting to gain the trust of both end customers and the event promoters.

Getting this right unlocks the next stage of growth for Ticket Tannoy.


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Razor were engaged to support the platform on a day to day basis, whilst also working behind the scenes to make changes to the application and infrastructure that would allow it to scale.

To ensure that we were tackling the right problems, we started out by conducting a technical discovery on the existing software and infrastructure. This involved performing complex load and capacity testing on replicas of the production environment to simulate the unique load patterns experienced during sales for major events. The application and infrastructure were profiled during the load testing to create a benchmark and to identify the areas that needed attention.

The bottlenecks in the software were re-engineered and the underlying infrastructure re-architected to take full advantage of Azure.

The re-engineered software and re-architected infrastructure were rolled out gradually with each phase being measured to prove their impact.


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In just three months Razor were able to increase the capacity of the platform by 700%, slashed the hosting costs by 75% and gained a 100% uptime since the transition.

During the transition there was zero down time and no disruption to business as usual operations.

700% increase

in platform capacity

75% reduction

in hosting costs

100% uptime

during & since the transition


As a result of our work, Ticket Tannoy are now in a position to pursue partnerships with some of the biggest event promoters, confident in the knowledge that they now have a platform that can offer a truly class-leading experience to promoters and end customers alike.

“Quite simply put, increasing the capacity of our platform has been a game-changing event. There was no disruption to our business during the process and reducing our hosting costs so significantly was an added bonus!”

Charlotte Dunckley <> Head of Business Development <> Ticket Tannoy
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How the ticketing platform, Ticket Tannoy, unlocked online growth

Ticket Tannoy, a London based ticketing platform, became a victim of their own success when user demand exceeded the capacity of the application and the infrastructure it was sitting on.

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