Fretwell-Downing Hospitality: User-CentredDigital Product Development

Having identified an opportunity to create a new module that would integrate with their core product, Saffron, Fretwell-Downing were looking for a partner to work through a user-experience design process with them.

The combination of our experience in user-centred design and the technology stack we work with positioned us perfectly to collaborate with Fretwell-Downing on this exciting opportunity. Using our consultancy and co-creation model, we were able to provide coaching in various tools and techniques and accelerate the rate of delivery.

We put people at the centre of everything we do, so we started by working with subject matter experts at Fretwell-Downing to create personas. This helped us to understand what each user group would need from the application. Using this information we created and tested paper prototypes in order to prove the best solution while keeping costs to a minimum.

Paper prototyping allowed us to identify the best solution

One of the end user requirements was for the web application to be designed for use on an iPad in an environment where internet connectivity can’t always be guaranteed.

Knowing this from the outset allowed us to build the application ‘offline first’, rather than trying to retrofit the requirement at the end of the development cycle.