Razor brand guidelines

Everything you need to represent Razor clearly and consistently, from our marque and colours to typography and imagery.

Our identity

Built to make technology human.

Razor is confident, curious and direct. Our identity balances deep technical expertise with the energy and humanity of the people who make change happen.

Consistency matters. Use these assets and principles whenever Razor appears in digital products, editorial content, events or press coverage.

01 / Logo

Our marque

Use the supplied artwork without redrawing, stretching, recolouring or changing its proportions. Choose the version with the clearest contrast against its background.

Primary

Full marque and tagline for white and light backgrounds.

Secondary

Full marque and light tagline for Razor Purple backgrounds.

Primary white

Full white marque for photography and dark colour fields.

No tagline

Compact primary marque for smaller placements.

No tagline white

Compact white marque for dark backgrounds and photography.

Give it room

Keep the marque separate from headlines, partner logos and page edges. A generous clear area preserves recognition and gives the identity the confidence it needs.

Keep it legible

Use a size that keeps every letter crisp and readable. At small sizes, favour the simplified marque supplied in the press kit and avoid placing it over busy imagery.

01B / Product brand

DataQI, product by Razor

Use this combined lockup when DataQI needs to retain a clear connection to the Razor master brand. Keep the complete artwork together and do not replace “product by” with other wording.

SVG PNG

02 / Colour

Distinctive by design

Purple provides depth and authority. Razor Red adds pace and focus. Lighter tones create breathing room and keep information easy to scan.

Razor Purple

#271E3B

Razor Red

#F15A5D

Light Purple

#D3C9FA

Off White

#FAFAFA

03 / Typography

Clear at every scale

Inter carries our main message with clarity. Space Mono is used for compact labels, technical details and moments that need a sharper rhythm.

Inter / Display and body

Imagine what’s next.

Space Mono / Labels and detail

PEOPLE FIRST. TECHNOLOGY RADICALS.

04 / Voice

Expert, energetic and human

We make complex technology understandable without diluting the idea. Write with purpose, favour plain English and show the practical outcome.

Confident

Say what matters.

Lead with a clear point of view and support it with evidence.

Curious

Look beyond the obvious.

Ask useful questions and make space for new possibilities.

Human

Write for people.

Be warm, direct and free from unnecessary technical theatre.

05 / Imagery

Show the work

Choose authentic images of people, products and places where technology is creating tangible change. Favour natural moments, useful detail and a clear sense of context over generic or heavily staged imagery.

Press kit

Ready-to-use Razor assets.

Download the complete approved logo package, including SVG, PNG, JPG, PDF, EPS and Illustrator source files. For partnership, sponsorship or media questions, contact [email protected].

Download press kit