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Propaganda Chairman and Illamasqua founder Julian Kynaston has taken up a non-executive directorship of Sheffield based technology business, Razor, in a deal that will help guide the company in its development.

Razor are specialists in business process efficiency, advising clients on how to get the most out of systems, software and data. Over recent years, the business has made a name for itself in Sheffield’s burgeoning tech-sector, and beyond, with a model predicated on results. Razor co-create digital products and systems, which can aid their clients in a number of ways, including but not limited to: automation data analytics and systems integration.

Speaking about the appointment, Julian said: “Razor are a great business, operating in a growing market, but retain a very unique edge. The most impressive thing for me, is that they don’t operate like a conventional tech firm. They’re wholly focused on the end result and the customers they work with. They realise that ‘tech’ has to have a human touch, and that’s a compelling proposition.” “I was immediately impressed with what they had to offer, and their world class work with brands. I’ll be helping them to develop their business to the next level and help the team realise their potential.”

Jamie Hinton, CEO of Razor, said: “Julian’s reputation for revolutionising businesses is virtually unrivalled in Yorkshire. Our work to develop our own brand has already begun, and I’m certain this will be a great partnership for all parties. The focus for us is on building a shared understanding of our customer’s needs, and working alongside them in an open and transparent way. A lot of technology firms simply don’t do that.”

The deal will help grow opportunities and open up new potential business areas. Julian will advise the board on their strategy and offer, whilst guiding the development of the brand.

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