Taking a step towards the future.
If the 2010s can be thought of as the decade of the smartphone, then the 2020s will be the decade of immersive technology. Virtual and Augmented reality both offer remarkable new opportunities and businesses are waking up to possibilities far beyond the realms of entertainment, promotion and marketing.
Immersive tech has been making huge waves across industries, throughout the entire product pipeline, from ideation and design all the way to training and data visualisation.
What if you could “user test” your new factory floor before you’d even broken ground? Or get a feel for the usability of a new product? Virtual Reality allows end-users to validate your designs by working in virtual spaces and feedback in real-time or test ergonomics without costly tangible prototypes.
What if you could train staff safely and cheaply? Virtual training eliminates waste created while new staff get up to speed on the job while familiarizing them with the work environment in a completely safe space. Staff can train for an emergency so that when the time comes they know what to do.
What if you could involve your clients in the design process? Virtual and augmented reality are so intuitive that anyone can pick them up and provide useful insight in a matter of minutes.
What if your clients can see a product in their hands, or walk around their new house before it’s left the drawing board? Instant buy-in and validation are possible and all parties can feel empowered in the process.
What if you could analyse data in a new and intuitive way? Immersive tech allows us to leverage our innate spatial reasoning in new ways to gain new insights in incredibly intuitive ways.
What if we could rehabilitate patients in new and enjoyable ways? VR and AR have the power to transport patients into new worlds to distract them from pain or encourage physical therapy in a fun and engaging way.
What if a builder could see through walls? Mixed reality headsets like the HoloLens open up the possibility of showing building and product schematics over the top of the real world - so an engineer could see exactly where building services should be.
VR and AR has the potential to change the way you work or it could amplify and accelerate the way you currently work.
You may have a project or challenge in mind or you may need more help in defining what it is and we are here to help.
If you are clear that this is something you need and have a good understanding of what it is, let's start with a discovery to get us all on the right page and provide clarity to the project.
If you aren't sure but know that there is something that AR or VR could help with in your organisation, then a Razor Sprint may just be the place to start.
If you are still not sure or just want to find out more, let’s have a chat. We are a friendly bunch and would love to find out more about your challenge.