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Spring is in the air

4 March 2014 <> Written by Simon Scott Tagged: curly web re brand razor jam

Some of you knew us as Curly Web. Some of you knew us when we worked at Technophobia. If you’re neither of those here’s who we are and what we do, if you haven’t already been there first.

If you’re wondering what we’ve been up to we’re excited to announce that we are now Razor Jam.

We’ve been working on the launch a few months (in between some exciting projects we’ll be able to talk about soon) and wanted to get all our post-its in order, and the timing right before going public.

It took us a long time to come up with the name, the list of rejections is a long one - including Jamie’s best suggestion of “Purple Porridge” which he excitedly texted me about one morning from the train… in case he was being serious I explained the reasons for why it wouldn’t work… as in it made us sound like a prison gang. There were worse and more inappropriate ideas to be fair.

A huge thanks to the guys at Side by Side, who did an amazing job with the branding and Mel Kanarek who amongst many many things helped facilitate the transformation, and encapsulated what we offer perfectly and succinctly…

…your ingenuity partners.


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